Storefront Performance
·
Lumen Goods
DTC E-commerce
Q2 FY26
Shopify + Marketplace
Live ·
$1.21K
/min
Apr 1 – Jun 30
Export
Overview
Products
Customers
Marketing
Net Revenue
$1.84
M
↑ 22.4%
QoQ
Blended ROAS
5.1
x
↑ 0.6x
vs Q1
Avg Order Value
$84
.20
↓ $3.10
QoQ
Customer LTV
$312
↑ 18%
cohort
Repeat Rate
41
%
↑ 4.0pp
QoQ
Revenue by Product
Q2 · share of $1.84M net
20.9%
Lighting
Aurora
Desk Lamp
★
#1
by revenue
Gross margin
62%
Repeat
38%
Return rate
1.9%
$384K
4,210 units · ↑ 31% QoQ
17.0%
Apparel
Nimbus Hoodie
$312K
12.4%
Home
Terra Mug Set
$228K
10.7%
Electronics
Volt Charger
$196K
9.5%
Home
Drift Sheets
$174K
By category
Lighting
3 SKUs
$412K
Apparel
7 SKUs
$398K
Home
11 SKUs
$402K
Electronics
5 SKUs
$284K
Beauty + Acc.
9 SKUs
$348K
Net revenue
$1.84M
↑22%
Marketing Efficiency
ROAS by channel
Email · SMS
11.4x
TikTok
6.8x
Meta
5.2x
Google
4.1x
Affiliate
3.2x
Blended
5.1x
· target
4.0x
Spend
$361K
Unit Economics
LTV : CAC
3.8:1
healthy > 3
Lifetime Value
$312
/cust
Acq. Cost
$82
blended
Payback
2.4
months
Visitors
486K
100%
Add to Cart
58.3K
12.0%
Checkout
29.1K
6.0%
Purchased
21.8K
4.5%