Cohort Retention — Weekly

SaaS Analytics · 12 cohorts · 12-week window
Pro Plan Weekly Compare
Active Users
42,180
↑ 12% MoM
W4 Retention
68.2%
↑ 4.1 pp
W12 Retention
41.8%
↑ 2.3 pp
Avg LTV
$1,840
↑ 18% YoY

Weekly Retention by Signup Cohort

% of cohort returning
W0
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Mar 20252,840 users
100
84
74
68
62
58
54
51
48
46
44
42
40
Apr 20253,120
100
82
72
66
60
56
53
50
47
45
43
41
39
May 20253,580
100
86
78
72
67
62
58
55
52
50
47
45
43
Jun 20253,890
100
88
80
74
69
65
61
58
55
52
50
47
45
Jul 20254,210
100
90
82
76
71
67
64
61
58
55
53
50
48
Aug 20254,560
100
91
84
78
73
69
65
62
59
56
54
51
—
Sep 20254,920
100
92
85
79
74
70
67
64
61
58
55
—
—
Oct 20255,180
100
93
86
80
75
71
68
65
62
59
—
—
—
Nov 20255,420
100
94
88
82
77
73
70
67
64
—
—
—
—
Dec 20255,890
100
95
89
84
79
75
72
69
—
—
—
—
—
Jan 20266,420
100
96
90
85
81
77
74
—
—
—
—
—
—
Feb 20266,890
100
97
92
87
83
79
—
—
—
—
—
—
—
Low
High

Best Cohort

CohortFeb 2026
W4 retention83%
vs avg+15 pp
Why Onboarding email v3 launched Jan 28. Activation rate jumped from 64% → 81%.

Worst Cohort

CohortApr 2025
W4 retention60%
vs avg−8 pp

Trend · L12 Cohorts

W4 retention↑ 23 pp
W12 retention↑ 5 pp
Cohort size↑ 142%