Cohort Retention

Weekly12 signup cohortsMar 2025 – Feb 2026Pro workspace
Last 12 mo Compare cohorts
Active Users
42,180
↑ 12.0% MoM
W4 Retention
68.2%
↑ 4.1 pp
W12 Retention
41.8%
↑ 2.3 pp
Avg LTV / User
$1,840
↑ 18% YoY

Weekly Retention by Signup Cohort

% of cohort returning each week · live diagonal pulses
ReturningRetention %Churn
Cohort
W0
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Mar 20252,840 users
100
84
74
68
62
58
54
51
48
46
44
42
40
Apr 20253,120 users
100
82
72
66
60
56
53
50
47
45
43
41
39
May 20253,580 users
100
86
78
72
67
62
58
55
52
50
47
45
43
Jun 20253,890 users
100
88
80
74
69
65
61
58
55
52
50
47
45
Jul 20254,210 users
100
90
82
76
71
67
64
61
58
55
53
50
48
Aug 20254,560 users
100
91
84
78
73
69
65
62
59
56
54
51
Sep 20254,920 users
100
92
85
79
74
70
67
64
61
58
55
Oct 20255,180 users
100
93
86
80
75
71
68
65
62
59
Nov 20255,420 users
100
94
88
82
77
73
70
67
64
Dec 20255,890 users
100
95
89
84
79
75
72
69
Jan 20266,420 users
100
96
90
85
81
77
74
Feb 20266,890 users
100
97
92
87
83
79
Low
High
W0 baseline
n = 56,920 users · 12-wk window

Retention Decay Curveflattening

Jul '25 · 48% Apr '25 · 39% W12 endpoint

Best Cohort+15 pp

CohortFeb 2026
W4 retention83.0%
vs cohort avg+15 pp
What changed Onboarding email v3 shipped Jan 28 — activation jumped 64% → 81%, lifting every downstream week.

LTV by Cohort Quartile↑ 18%

Q1 best$3,210
Q2$2,380
Q3$1,540
Q4 worst$930
Worst cohort · Apr 2025−8 pp W4